Fashion Editorial Copy

As a former fashion student (or forever fashion student, the curiosity never leaves you) I’ve crafted compelling, trend-driven messaging for Macy’s marketing emails, catalogs, and more. My work on prominent sitelets like Macy’s Dress Destination and Coat Confidential involves defining seasonal trends and making them sing to the heart of a style-seeking consumer.

Brands: Calvin Klein, Michael Kors, DKNY, COACH, UGG, Steve Madden, Betsey Johnson